Idea: Recruit Sponsors to Offer Discounts to our Members
Posted on October 28, 2007
Filed Under Grow People
Tags: BYU, BYU management Society, discounts, growth, Marriott School, membership
I recently received the email below with the invitation to join Borders Rewards Perks. What if we recruited sponsors to provide discounts to our members such as the ones below? How hard would it be to recruit sponsors? Would this be a way to attract more members? Could this be done on a National and/or Chapter level? Any thoughts?
Hello Borders Rewards member,
I would like to personally invite you to join Borders Rewards Perks, a new benefit available exclusively to Borders Rewards members like you.
Borders Rewards Perks was developed to give you access to savings and benefits from hundreds of quality merchants that you know and respect. Please consider it a not-so-small thank you for being a loyal Borders customer.
There are over 2,000 ways to save with Perks, including:
- Up to 15% off at Brooks Brothers
- Save up to $25 per ticket and receive 3 days free at Disney World
- Up to 65% off at Restaurant.com
- Up to 10% off at Target.com
Activating your account takes less than 30 seconds and gives you instant access to the entire program. And remember…it’s completely FREE. Click here to get started.
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Is there a concern about implied endorsement?
I think this is the same issue we discussed with advertising on the blog. Every university I know does it. When you see the ads at the Marriott Center or any University sports facility, I don’t think it implies endorsement. When the Boy Scouts sell popcorn, it means they are trying to raise money, not officially sponsor the popcorn. Same when school kids sell discount books for their school or sports team. Does anyone else have any thoughts?